CCO of the Year
The Chief Customer Officer (CCO) Council is dedicated to elevating the role of the CCO in business strategy, helping its members grow professionally, and most importantly, helping drive solid, customer-focused results in member organizations.
Each year, the Council recognizes the CCO that has made the greatest strides on improving customer relationships, driving profitable customer behavior, and in creating customer-centric cultures. As well, the Council recognizes the CCO that has had the greatest impact on his or her peers in helping others achieve similar results.

In June, 2009 at the inaugural CCO Summit, and in recognition of significant achievement in all these areas, the CCO Council is recognizing Jeb Dasteel, CCO of Oracle as the 2009 Chief Customer Officer of the Year.
At the time of the award, Dasteel had been with Oracle for 11 years, five of which have been spent running Oracle’s Global Customer Programs and as CCO for the last year.
During this time, Dasteel has made exceptional strides in improving customer relationships, driving profitable customer behavior, and in creating customer-centric cultures, transforming Oracle from a hard-charging, product focused company to one committed to placing the customer at the center of their strategic decision-making process, with powerful results. The results are impressive. Through a string of 55 acquisitions, Oracle has achieved nearly 100% customer retention.
Charles Phillips, President of Oracle, said, “Several years ago it became clear to us that the Chief Customer Officer role was a missing piece of Oracle’s strategy. Our CCO has become a key part of the Oracle transformation. The pay-off has been tremendous as we become more of a trusted partner to our customers”
“The key to business success, particularly in a down economy, is anticipating customer needs and continuously deepening customer relationships,” said Dasteel. “We’ve gotten really good at listening to customers, prioritizing feedback, and driving customer strategy at all levels. The award is a great honor and a testament to Oracle’s executive leadership that has provided such visible support for the customer focus we’ve tried to achieve.”
The Council is honored to have Jeb Dasteel as the 2009 Chief Customer Officer of the Year.