CCO: Rudy Vidal Loyalty has nothing to do with satisfaction. Loyalty is an emotional response to a brand that drives higher repurchase rates, greater profits, and significantly higher lifetime value. Rudy Vidal, former CCO of inContact and SVP of Strategy for consumer technology giant Panasonic... Read More • Download the Recording (Right Click and Save As)
"The CCO Council, with its best practices, in-depth research, and most importantly, the ability to have dialogue with other highly experienced members in a trusted environment is invaluable because it saves me time. Most importantly, I'm not experimenting at my customers' expense as I deploy tried-and-tested Council best practices. As a Council member, I can deliver a better customer experience and better business results-much faster."
Tammy McLeod VP & CCO, Arizona Public Service Company (APS)
Once a month, the Council hosts a conversation with a CCO to shed light on what makes each CCO successful.